{"product_id":"echinacea-echinacea-purpurea","title":"Echinacea (Echinacea Purpurea)","description":"\u003cp\u003e\u003cstrong\u003eNature's immune shield — the world's most researched herb for colds, infections, and immune resilience.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEchinacea (Echinacea purpurea) is one of the most extensively studied medicinal plants on earth, with over 400 clinical studies confirming its ability to activate and modulate the immune system. Native to North America and long used by Indigenous peoples for wounds, infections, and fever, echinacea works by stimulating white blood cell production and enhancing the body's first-line defence — making it the go-to herb at the first sign of illness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003cbr\u003eImmune stimulation \u0026amp; resilience · Cold \u0026amp; flu duration reduction · Infection fighting · Anti-inflammatory · Antiviral \u0026amp; antibacterial · Wound healing (topical)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003cbr\u003eSteep 1–2 tsp dried echinacea in 250ml hot water for 10–15 mins. Drink 3 cups daily at onset of illness, or 1 cup daily for prevention. Earthy, slightly spicy taste with a mild tingling sensation on the tongue — a sign of active alkylamides. Best used in cycles: 2 weeks on, 1 week off for long-term use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhen to Expect Results\u003c\/strong\u003e\u003cbr\u003eAcute immune response: within 24–48 hours · Cold \u0026amp; flu duration: reduces by up to 1–2 days · Long-term immune resilience: 4–8 weeks of cycling.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003cbr\u003e• Frequent colds, flu \u0026amp; respiratory infections\u003cbr\u003e• Weakened immunity\u003cbr\u003e• Seasonal immune support\u003cbr\u003e• Post-illness recovery\u003cbr\u003e• Wound \u0026amp; skin healing (topical infusion)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho Should Avoid\u003c\/strong\u003e\u003cbr\u003e• Autoimmune conditions (lupus, MS, rheumatoid arthritis) — may over-stimulate immune system\u003cbr\u003e• On immunosuppressant medication — consult GP\u003cbr\u003e• Asteraceae family allergy — risk of allergic reaction\u003cbr\u003e• Pregnant or nursing — consult GP\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003cbr\u003eStore in an airtight container in a cool, dry place away from direct sunlight. Best used within 12–18 months.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOrganically grown · Third-party tested · Free from pesticides \u0026amp; contaminants.\u003c\/em\u003e\u003c\/p\u003e","brand":"Fiwi Herbs","offers":[{"title":"25g","offer_id":45947680620591,"sku":null,"price":2.5,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":45947680653359,"sku":null,"price":4.0,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":45947680686127,"sku":null,"price":7.0,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":45947680718895,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true},{"title":"500g","offer_id":45947680751663,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":45947680784431,"sku":null,"price":46.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1872\/4399\/files\/Echinacea-Echinacea-purpurea.jpg?v=1788103633","url":"https:\/\/www.fiwiherbs.co.uk\/products\/echinacea-echinacea-purpurea","provider":"Fiwi Herbs","version":"1.0","type":"link"}